Predictive Analytics: Big data is growing at an exponential rate. According to IBM, 2.5 quintillion bytes of data were generated every day in 2012. Enclosing infinite business opportunities, if big data is combined with predictive analytics, it can unleash new possibilities for customer acquisition and retention. With predictive analytics, the key to effective customer acquisition […]
March 27, 2024
Big data is growing at an exponential rate. According to IBM, 2.5 quintillion bytes of data were generated every day in 2012. Enclosing infinite business opportunities, if big data is combined with predictive analytics, it can unleash new possibilities for customer acquisition and retention. With predictive analytics, the key to effective customer acquisition and retention lies in identifying the right prospects and targeting them with the right offers at the right time, and through the right channel.
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