Analytics Sophistication:
Today, most enterprises are striving to find new ways, tools and platforms to derive value from their business data to drive productivity, enhance revenue and solve some business problems like churn, customer satisfaction, etc.
However, many organizations are still struggling to derive significant ROIs from these investments. The winning formula to achieve success with analytics lies in an organization’s ability to identify specific business use cases/ problems and form an implementation strategy to achieve those goals
In today’s world, a successful organization has to achieve data and analytics competencies to stay competitive and relevant. An organization can position itself ahead of disruptions in its industry by leveraging detailed relevant data which is at its disposal and by applying a variety of analytics on the data. This is a compulsion for many classic organizations as they are under constant threat of disruptions in their own markets by newcomers or agile competitors. Although nothing can save an obsolete product or business model, analytics is fundamental for new product innovations and improving existing products and their reach to the right customers the right way.
This white paper explains various progressive levels in the journey towards becoming an analytics driven organization.
Key learnings from the whitepaper:
- Overview
- Data Science Practice
- Big Data Revolution
- Resurgence of Machine Learning and AI
- Analytics as Competitive Advantage
- Analysis and Assessment (Analytics focused)
- Implementation (Operation-focused)
- Analytics Maturity
- Analytics Sophistication
- Analytics Skill Gap
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